We Are

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collective

 
 
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We are an insight, strategy and activation agency dedicated to keeping people at the heart of business in Austin

 

What we believe

 
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We believe that through empathy and human understanding, we can create an Austin that is...

More inclusive,

More diverse,

And more vibrant

Yes, we do this because it makes us feel good. But it also makes good business sense.

Join us, and be a part of what makes Austin thrive.

 
 

What We do

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We’re here to help your business grow in a way that’s smart, socially conscious, and people driven.

How? By helping you to see things with fresh eyes, from the perspective of the communities you serve.

This illuminates new opportunities and often, a deeper purpose and vision.

But we don’t stop there

We recognize change is hard. We don’t deliver strategy decks and peace out. We go on the journey with you, ensuring everyone is working toward a shared vision of the future.

 

Our Approach  

 
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Our comprehensive approach allows us to get to the bottom of any problem we tackle.

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Exploration

We start by using human understanding to get to the root of a problem. To do this, we pull from rich, people centered methods such as;

Ethnography

Contextual Inquiry

Focus Groups

Co-Creation

Competitive Evaluation

Context Analysis

Quantitative Research


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Strategy

We then take what we’ve learned and turn it into a plan. Think of it as a roadmap for your business - a way forward. Though each client problem is unique, the kind of strategic outcomes we work toward often include;

Opportunity generation and ideation

North star strategic development

Community and social integration

Brand and marketing strategy

Customer experience and value proposition.

Employee experience and value proposition

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Activation

We will work with you, your employees and your community at-large to understand the changes you will be implementing and more importantly - why.

Ongoing facilitated discussions and work sessions

Integrated learning and cultural transformation

Recurring strategy check-ins

Activation within the community

 
 

MEET THE TEAM

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PHILIPPA WOOD

Philippa Wood has over ten years of experience in research, strategic planning, training and facilitation, working with nonprofits and in the political sphere.

With a BA from the George Washington University and a MA from the Institute of Development Studies at the University of Sussex in the United Kingdom, Philippa’s diverse background makes her uniquely qualified to address many of the challenges businesses face.

Before coming to Austin, she served as a Peace Corps Volunteer in Guatemala, worked for a nonprofit in Brussels, and has assisted political parties around the globe become more democratic, strategic and effective organizations.

Philippa lives in West Austin with her dog Gizmo and newly adopted cat Reece.

 
 
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LEIGHA SELBY

Leigha has held both agency and client side roles across marketing, brand, user experience and strategic planning.

She began her career nearly ten years ago in New Zealand where she worked with both leading international brands such as BMW, Vodafone and Fonterra as well as local organizations such as Auckland City Council and the Spark Foundation.

She is known for her ability to solve for large and complex social problems, most recently partnering with Daimler-Mercedes to tackle the changing world of mobility. This global program of ethnographic research was the largest ever undertaken by the company.

She lives in East Austin with her husband and two ridiculously fluffy cats.